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Audience and Usage

Why Market to Chinese Americans?

Chinese Americans Are Your Most Valuable Customers - The Estimated 4 Million North American Chinese Account for the Market of the most affluent, highly educated, and big spending customers!

North America

Compared to all other ethnic audience, Chinese in the U.S. and Canada are:
1.More affluent
2.Better educated
3.Bigger Shoppers with over 57% making purchases online.

Global Chinese Market

Global Chinese Market Potential Beyond North America is Phenomenon-The Chinese Population Worldwide is about 1.4 Billion and Growing!

Across the globe, young, educated, and affluent Chinese are embracing the Internet. How can you develop new revenue streams in this exploding marketplace? How do you expand your market share to be the industry leader? Chinese worldwide is the market you cannot afford to miss! Here are some compelling numbers for you to consider:
Greater China- Over 33 million Internet users in Greater China area up-to 2001. The number is still growing at an enormous speed. IDC estimates that Greater China Internet users will reach 61 million by 2004, with e-commerce surpassing $45 billion dollars. They further predict that 44% of Chinese Internet users will be buying products/services online by the end of 2004. CNNIC's semi-annual research shows 72% of China Internet users visit e-commerce site on a regular basis while 32% actually shopped via Internet in the past year.

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Current Demographics: chinesefn.com

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